Positioning, Assessment of Value & Marketing Strategies
Who are your consumers? This is the most important step because there is no event without the attendees after all. When developing your target audience you have to dig deep into their values to make sure your event will align with them. You are not just putting on an event that represents what your company can create but you are representing the community that attends it.
How do you plan on positioning yourself is one of the most critical parts of creating anything you are offering to a market. This is the statement that sets you apart from others. It allows you to show off who you are and what the values you hold and the dedication you implement.
The famous 'Who, What, When, Where, Why'. This is the basic description of all the details of an event. By creating this piece it becomes helpful in the process of HOW you will designing all other marketing components.
Writing out your marketing strategies are the beginning of your planning. These include how you will reach your audience, the schedule of when you will do so, and the return expectations you have in mind.